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Instead of enumerating the key on-page SEO factors, I’ll teach you here how to look for them. Since this is a beginner’s guide, I’m using the homepage of the Leadership Stack website as an example. If you didn’t know, Leadership Stack is a digital marketing podcast I created as a space for discussion with other entrepreneurs to help Filipino entrepreneurs improve their leadership, teamwork,
and profits. Since I did not build the website for it—my team did—I thought it would be great to share with you my process as I perform my own site audit. Note: the instructions as you conduct your CY Lists own on-page SEO audit. You can use tools for this job, but I advise doing it manually so you can really get to know the website you’re auditing.

Tools can help, but they can only get you so far. An on-page SEO audit does not need to be done every day. However, it is advisable to perform this task regularly to ensure that the websites you’re handling are at their most optimized. It is also highly recommended to perform this task whenever a new client comes in so you know exactly what you’re working with.
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